Commissioning and behaviour change: kicking bad habits

Source: King’s Fund

For full text link here

Year of publication: 2008

Publication type: Report

In a nutshell: This report States that ‘The NHS will fail to tackle the rising tide of obesity and tobacco related illnesses unless it adopts more sophisticated techniques including those employed by commercial advertisers to help people to live healthier lifestyles.’

 Length of publication: 52 pages


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