Bet Dieting

Source: BBC

Follow this link for full text

Date of publication: May 2009

Publication type: News Story

In a nutshell: Financial incentives are being used by those wanting to lose weight on a new website, where people are encouraged to donate money to a charity if they do not meet their weight-loss targets. Popular in the USA, there are already 1000 followers in the UK.

Length of publication: 1 page

Some important notes: Follow this link for the original weight loss website, or follow this link for the London School of Economic’s Centre for the Study of Incentives in Health.

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