Date of publication: May 2009
Publication type: News Story
In a nutshell: Financial incentives are being used by those wanting to lose weight on a new website, where people are encouraged to donate money to a charity if they do not meet their weight-loss targets. Popular in the USA, there are already 1000 followers in the UK.
Length of publication: 1 page
Some important notes: Follow this link for the original weight loss website, or follow this link for the London School of Economic’s Centre for the Study of Incentives in Health.