NHS turns to marketing to change public health attitudes

Source: Health Service Journal

Follow this link for full text

Date of publication: 2009

Publication type: News Story

In a nutshell: NHS Trusts are increasingly attempting to use targeted social marketing to get to get the message across about health issues such as obesity, an example of which is the recent Change 4Life campaign. This article looks at examples of social marketing campaigns which have been successful, and their results.

Length of publication: 1 page website

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