Date of publication: June 2009
Publication type: Report
In a nutshell: This report evaluates the Snack Right social marketing project which was commissioned by Cheshire and Merseyside public health teams in 2005 and aimed to improve the nutrional value of snacks given to pre-school children, put marketing theory into practice throughout Cheshire and Merseyside and disseminate what was learnt about social marketing.
Length of publication: 126 pages
Acknowledgement: New Documents Bulletin