New campaign launches to give families a healthier Start4Life

Source: Department of health

Follow this link for full text

Date of publication: January 2010

Publication type: News story

In a nutshell: The Start4Life campaign will encourage pregnant women and parents of babies to give their child a healthier start in life. Based around the latest infant research, it will let parents know what’s right for their baby, such as why breast milk is better for mum and baby, and tips on how to avoid giving your baby a sweet tooth. Short films will be run in antenatal clinics and on Baby TV featuring the Change4Life plasticine characters to raise awareness.

Length of publication: 1 page

Some important notes: The Start4life website can be accessed here

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