Deal between Weight Watchers and McDonald’s in New Zealand provokes anger

Source: British Medical Journal, 2010;340:c1495

Follow this link for abstract

Date of publication: March, 2010

Publication type: Journal Article

In a nutshell: In the world’s first such deal McDonald’s New Zealand has begun serving meals that are approved by Weight Watchers. Both companies say that their new partnership aims to promote healthier eating, but public health experts warn that it may have the opposite effect.

Length of publication: 1 web page

Some important notes: Please contact your local NHS Library for the full text of the article. Follow this link to find your local NHS Library.


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