Government to ‘cut’ Change4Life marketing campaign

Source: BBC News

Follow this link for  full text

Date of publication: July 2010

Publication type: New story

In a nutshell: The government is to withdraw funding for the Change4Life campaign, with the intention that it will instead be funded by the private sector. The campaign has led to spin off such as Swim4Life and Walk4Life, and 9 out of 10 mothers recognise the brand.

Length of publication: 1 page


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