How do consumers respond to portion information on food and drink labels?

Source: EUFIC website.

Follow this link for  full text.

Date of publication: 18 February, 2011.

Publication type: Web page.

In a nutshell: EUFIC, in collaboration with researchers at the University of Surrey, has published the results of its latest European nutrition labelling consumer research.  In a climate of overweight and obesity, the amount consumers eat or drink is just as important as what is eaten. Portion information is often included on food and drink labels but little is known about how consumers interpret and use this information.

This study provides evidence that when portion information is present on pack in addition to per 100g/100ml information, consumers can use it to help them to use nutrition information correctly.

Length of publication: 1 page.

Some important notes: Listen to the recorded webinar here from 22nd February.


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