Source: Obesity, 2012, 20 (10), p.2019–2026
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Date of publication: October 2012.
Publication type: Research.
In a nutshell: This study used an online survey to assess preferences and willingness to pay (WTP) for obesity medications among people seeking weight loss in the United States and United Kingdom. Findings showed that patients were willing to pay £6.51/$10.49 per month per percentage point of weight loss that a pharmacotherapy could provide and placed a high value on weight loss and avoiding changes to their lifestyle, and less value on reducing long-term risks to health.
Length of publication: 8 pages.