Lose Weight: Getting started.

Source: NHS Choices.
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Date of publication: December, 2012.
Publication type: News item.
In a nutshell: NHS Choices recently launched Lose Weight: Getting started a 12 week plan to aid weight loss. Now NHS Choices, in conjunction with HealthUnlocked, has launched an online weight loss community to support those following this plan.
Length of publication: 1 web page.
Some important notes: Follow this link to access the online community mentioned in the article.

BMI iPhone App

Title: BMI iPhone App.

Source: NHS Choices

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Date of publication: 24th August, 2011.

Publication type: News Item.

In a nutshell: NHS Choices has released an iPhone app which allows you to calculate the BMI of anyone aged two years or over and track weight and BMI changes over time.  The app also provides the option to set goals or deliver tips as well as providing more general health and weight loss information.

Length of publication: 1 page.

National Obesity Week, 23-30 January, 2011.

Source: National Obesity Forum

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Date of publication: January, 2011.

Publication type: news item.

In a nutshell: The date of National Obesity Week, supported by the National Obesity Forum, has been amended.  The programme will now run from 23-30 January 2011.

Length of publication: 1 page.

 

Change4Life one year on

Source: Department of Health

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Date of publication: February 2010

Publication type: Report

In a nutshell: This report reviews the progress which the Change4Life programme has made since it launched 12 months ago, and gives an overview of the programme’s targets for the future. The report includes a number of case studies of the work done by partner organisations and local supporters.

Length of publication: 104 pages

Acknowledgement: New Documents Bulletin

Million Meals Campaign

Source: Healthy Schools

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Date of publication: August 2009

Publication type: Press Release

In a nutshell:  The government has launched a campaign which addresses the issues of increasing childhood obesity, and the number of children leaving school without the ability to cook themselves a healthy, balanced meal.  The aim of the campaign is to have a million more children eating school lunches by 2010.

Length of publication: Web Page

Some important notes: Follow this link to the Million Meals Campaign website. Other healthy eating for schools initiatives currently being promoted by Healthy Schools include Let’s Get Cooking, Food for Life Partnership and British Food Fortnight, which runs from 19 September to 4 October 2009.

Healthy Eating in Wirral

Source: NHS Wirral

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Date of publication: August 2009

Publication type: Press Release

In a nutshell: NHS Wirral has been working in association with a local Community Interest Group to deliver three day soccer schools, through which it aims to encourage children to enjoy themselves through physical activity and to raise awareness of obesity and nutrition. NHS Wirral staff ran nutrition workshops at the event, and offered healthchecks to parents and families. 70 children and their families are expected to attend over two weeks.

Length of publication: Webpage

Some important notes:  Health Challenge Wirral website

Change4Life – Down Your Street

Source: Manchester Primary Care Trust

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Date of publication: August 2009

Publication type: Press Release

In a nutshell:  Greater Manchester Public Health Network is hosting a series of community based street parties this summer to raise awareness of the Change4Life programme. Cookery and dance demonstrations will be provided, with the aim to help parents understand the risks that their children face if they are overweight or obese. A local radio station and a high profile artist will be providing entertainment.

Length of publication: Webpage

Some important notes: A press release from Greater Manchester public health network is available here. Pictures from the first street party are available here.

Acknowledgement: Greater Manchester Public Health Network

Evaluation of the Snack Right Social Marketing Project Phase 2 – Final Report

Source: Liverpool Public Health Observatory

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Date of publication: June 2009

Publication type:  Report

In a nutshell: This report evaluates the Snack Right social marketing project which was commissioned by Cheshire and Merseyside public health teams in 2005 and aimed to improve the nutrional value of snacks given to pre-school children, put marketing theory into practice throughout Cheshire and Merseyside and disseminate what was learnt about social marketing.

Length of publication: 126 pages

Acknowledgement: New Documents Bulletin

Change4life: Down Your Street

Source:  Greater Manchester Public Health Network

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Date of publication: June, 2009

Publication type: Other

In a nutshell:  This document sets out the proposal for the Greater Manchester Public Health Network to partner with Key 103, the GM Fire and Rescue service and DriveSafe to officially launch Change4Life in Greater Manchester. The Change4Life – Down Your Street Campaign will  utilise a ‘whole society / community approach’.  The campaign will  influence and shift behaviour in regards diet, physical activity and community safety.

Length of publication: 11 pages

Acknowledgement: Greater Manchester Public Health Network ebulletin

NHS turns to marketing to change public health attitudes

Source: Health Service Journal

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Date of publication: 2009

Publication type: News Story

In a nutshell: NHS Trusts are increasingly attempting to use targeted social marketing to get to get the message across about health issues such as obesity, an example of which is the recent Change 4Life campaign. This article looks at examples of social marketing campaigns which have been successful, and their results.

Length of publication: 1 page website